What Is the Relevance of Technology?



"Technology within the long-run is irrelevant". that is what a customer of mine told me once I made a presentation to him a couple of new products. I had been talking about the product's features and benefits and listed "state-of-the-art technology" or something thereto effect, together of them. that's when he made his statement. I noticed later that he was correct, a minimum of within the context of how I used "Technology" in my presentation. But I started thinking about whether he could be right in other contexts also.technology


What is Technology?


Merriam-Webster defines it as:

1

a: the sensible application of knowledge especially during a specific area: engineering 2

b: a capability given by the sensible application of knowledge

2

: a fashion of accomplishing a task especially using technical processes, methods, or knowledge

3

: the specialized aspects of a selected field of endeavor

Wikipedia defines it as:
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Technology (from Greek τέχνη, techne, "art, skill, cunning of hand"; and -λογία, -logia[1]) is that the making, modification, usage, and knowledge of tools, machines, techniques, crafts, systems, and methods of organization, to unravel a haul, improve a preexisting solution to a haul, achieve a goal, handle an applied input/output relation or perform a specific function. It can also ask the gathering of such tools, including machinery, modifications, arrangements, and procedures. Technologies significantly affect humans also as other animal species' ability to manage and adapt to their natural environments. The term can either be applied generally or to specific areas: examples include construction technology, medical technology, and knowledge technology. adobe creative cloud

Both definitions revolve around the same thing - application and usage.
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Technology is an enabler

Many people mistakenly believe it's technology that drives innovation. Yet from the definitions above, that's not the case. it's a chance that defines innovation and technology which enables innovation. consider the classic "Build a much better mousetrap" example taught in most business schools. you'd possibly have the technology to make a much better mousetrap, but if you've no mice or the old mousetrap works well, there is no opportunity then the technology to make a much better one becomes irrelevant. On the other hand, if you're overrun with mice then the prospect exists to innovate a product using your technology.tech news

Another example, one with which I'm intimately familiar, are consumer electronics startup companies. I even have been associated with both people that succeeded and other people that failed. Each possessed unique vanguard technologies. The difference was opportunity.
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 people that failed couldn't find the prospect to develop a meaningful innovation using their technology. actually, to survive, these companies had to morph oftentimes into something different and if they were lucky they could take advantage of derivatives of their original technology. More often than not, the primary technology aroused within the scrap heap. 
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Technology, thus, is an enabler whose ultimate value proposition is to make improvements to our lives. to be relevant, it must be used to create innovations that are driven by opportunity.

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Technology as a competitive advantage?

Many companies list technology alongside their competitive advantages. is that this valid? In some cases yes, but In most cases no.

Technology develops along two paths - an evolutionary path and a revolutionary path.

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A revolutionary technology is one that permits new industries or enables solutions to previously impossible problems. Semiconductor technology could also be an exemplar. Not only did it spawn new industries and products, but it spawned other revolutionary technologies - transistor technology, microcircuit technology, microprocessor technology. All which give many of the products and services we consume today. But is semiconductor technology a competitive advantage? watching the quantity of semiconductor companies that exist today (with new ones forming every day), I'd say not. How about microprocessor technology? Again, no. many microprocessor companies out there. How about quad-core microprocessor technology? Not as many companies, but you've Intel, AMD, ARM, and several other companies building custom quad-core processors (Apple, Samsung, Qualcomm, etc). So again, not much of a competitive advantage. Competition from competing technologies and easy access to IP mitigates the perceived competitive advantage of any particular technology. Android vs iOS could also be an exemplar of how this works. Both operating systems are derivatives of UNIX. Apple used its technology to introduce iOS and gained an early market advantage. However, Google, utilizing their variant of Unix (a competing technology), trapped relatively quickly. the reasons for this lie not within the underlying technology, but in how the products made possible by those technologies were delivered to plug (free vs. walled garden, etc.) and thus the differences within the strategic visions of each company.technology facts

Evolutionary technology is one that incrementally builds upon the rock bottom of revolutionary technology. But by its extreme nature, the incremental change is easier for a competitor to match or leapfrog. deem example wireless cellphone technology.
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 Company V introduced 4G products before Company A and while it's getting to have had a brief-term advantage, as soon as Company A introduced their 4G products, the advantage because of technology disappeared. the customer went back to picking Company A or Company V supported price, service, coverage, whatever, but not supported technology. Thus technology may have been relevant within the short term, but within the longer term, it became irrelevant.What is technology

In today's world, technologies tend to quickly become commoditized, and within any particular technology lies the seeds of its death.

Technology's Relevance

This article was written from the potential of an end customer. From a developer/designer standpoint things get murkier. The further one is away from the technology, the less relevant it becomes. To a developer, the technology can appear as if a product. An enabling product, but a product nonetheless, and thus it's highly relevant. Bose uses a proprietary signal processing technology to enable products that meet a gaggle of market requirements and thus the technology and what it enables has relevancy to them. Their customers are more concerned with how it sounds, what's the worth, what's the standard, etc., and not such tons with how it's achieved, thus the technology used is way less relevant to them.

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Recently, I wont to be involved during a discussion on Google+ about the new Motorola X phone. plenty of the people on those posts slammed the phone for various reasons - price, locked boot loader, etc. there are also many knocks on the fact that it didn't have a quad-core processor a bit like the S4 or HTC One which were priced similarly. What they didn't grasp is that whether the manufacturer used 1, 2, 4, or 8 cores within the top makes no difference as long because the phone can deliver a competitive (or even better of class) feature set, functionality, price, and user experience. The iPhone is one of the foremost successful phones ever produced, and yet it runs on a dual-core processor. It still delivers one of the only user experiences on the market. The features that are enabled by the technology are what's relevant to the customer, not the technology itself.

The relevance of technology therefore, is as an enabler, not as a product feature or a competitive advantage, or any myriad of other things - an enabler. watching the Android OS, it is a powerful piece of software technology, and yet Google gives it away. Why? Because standalone, it does nothing for Google. Giving it away allows other companies to use their expertise to make products and services which then act as enablers for Google's products and services. To Google, that's where the important value is.

The possession of or access to a technology is simply important for what it enables you to undertake to - create innovations that solve problems. that is the important relevance of technology.

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Article Source: https://EzineArticles.com/expert/Tony_V_Valentino/1652285
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